Did you see it well?! Look twice. And again.
Yes! Our logo embodies the Flower of Live. Why?
Because I just like it. Noooo! There’s more to it.
On the picture you see the ring I got as a present from my godmother, ‘nona’ in Greek before I had even designed the logo for Chove. The funny thing is though that I did not think of the ring when I was creating my logo.
Circles, circles, circles
I wanted to make something with circles. As according to studies, circles give a positive feeling. So that I can give a positive feeling to my customers by tasting chocolate and by looking at a circle ;) Double gain. Finally, it is all about the experience!
I thought back to my drawing classes at senior high school, which I loved! At one of the lessons we had to draw with a compass (device for drawing circles) and I really enjoyed it a lot. As such, I started drawing out circles for the logo of Chove. Tested it around my family and friends and came out at the almost current logo. Why almost?
Because if you look well.. the flower is not centered in the middle of the logo. This because when I was looking at the logo, my eyes fell all the time on the flower and not the logo in its entirety.
What about the Flower of Life?
To be honest, I did not know about it. Ups! Until I stood at the markets and many people told me about it. I did some research and was surprised and amazed. If you still do not know anything about it, it is really interesting to know that it is said that the whole world, cosmos, is based on those circles! Sacred geometry in its whole. And that makes it really amazing! From Egypt, to the Middle East to India. The Flower of Life has a very basic meaning. In science, in biology, in the three dimensional Metatron cube and even Leonardo da Vinci studied its mathematical properties. To learn in detail more about the Flower of Life, check this link.
In a way I am proud to have chosen this logo. Of course because I love circles and want to give a positive feeling to my customers. But now even more that I know the meaning of it.
We at Chove want you to enjoy each and every moment with the people you care and it is our pleasure that we can contribute in a positive way with our Greek delicacies, chocolates.
Enjoy every moment!
open & share
Owner & Founder